Penfill

Research & Analytics Service

Start from your project approach. Browse our research and analytics services, methodology, and working process.

Approach
User Research
Design Research
Brand Research
Data Analytics
Market Research
Methodology
Qualitative Research
Quantitative Research
Project Process

Why Research & Analytics?

The market competition today, we are all aim to be number 1 in the user’s mind. In addition to conquering this challenge, the operation system, service, product, and brand image must be drive by the right action plan. Good business strategy planning is an indispensable part that needs to be continuously improved and developed.

The use of research data and insights analytics to make business decisions can play a large part in achieving business goals.

Insights from research and data analytics not only minimizes business risk but also increasing benefits to a business. Allow us to see the big picture. Creates new opportunities and building sustainable business growth.

Research & Analytics
Benefits

Business direction

Insights from business influence factor analysis both internal and external factors, trends, customers, users and competitors help you determine your competitive position in the market. Reduce business risks and indicates better decision making.

Better engagement and feedback

Retain old customers add new customers. Analyze the root causes of products and services. Know the needs of customers – users. In order to improve operations, develop services, products, communications and brands.

By explore user behavior, interpret customer voice, analyze and create a persona by behavioral and psychological segment for strategy and action plan.

Expand the market

Open up opportunities for new customers. Study new market segments Understand user behavior and market gaps Use research insights to help you penetrate the market and grow your business.

Sustainable growth

Invest properly to maximize profits and create long-term growth.
Develop your services and products to meet customer needs and creates value added to your products and services for long-term competitiveness.

User
Research

Understanding users deeply to build a greater product development.

  • User Needs & Unmet Needs
  • User Behaviors
  • User Experiences
  • Users/Customers’ Pain point
  • Customer Journey
  • Customer Segmentation
  • Customer Engagement
  • User Testing
  • Observe users through how they use/interact in real life.
  • Customer Attitude
  • Psychology Segmentation
Read more

Design
Research

Explore hidden desires, Light up new opportunities to meet customers unmet needs.

  • Customer Empathy
  • Stakeholders Study
  • Field Research
  • Observe/Interview user a day in the life
  • Observe users’ behavior through how they use/interact in real life.
  • Participants Observation
  • Define problem state
  • Discover needs and unmet needs, or desires
  • Customer Insights
  • Uncover New Opportunity to meets customer needs
  • Concept Testing
  • Co-Creation Workshop
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Brand
Research

Capturing customer insights to connect your brand to the world.

  • Brand Measurement
  • Brand Awareness
  • Measuring Share of Voice
  • Brand Perception
  • Brand Associations
  • Sentiment & Satisfaction
  • Shopping Experience
  • Customer Journey Mapping
  • Customer Segmentation and Persona
  • Communication Channel Strategy
  • Brand communication Recommendation
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Market
Research

Create an effective strategy and communication from research insights.

  • Literature Review
  • Trends Analysis
  • Competitor Analysis
  • Market Analysis
  • In-Depth Interview
  • Focus Group
  • Market Survey
  • Observation & Shadowing
  • Mysterious Shopper
  • User Test & Design
  • Call Interview
  • Online Interview
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Data
Analytics

Data analytics for better decision making.

  • Segmentation, Targeting, and Positioning
  • Measure Customer Satisfaction
  • Customer Behaviors
  • Customer Classification/Clustering
  • Customer Lifetime Values
  • Interesting Stories & Patterns
  • Customer Engagement Behaviors
  • Data Forecast
  • Business Analytic Program
Read more

Research & Analytics
Methodology

Qualitative Research

Qualitative research is the essential part to get into user mind. understanding user behavior, customer attitude, or do a psychology segmentation of customer and also a key to many more development such as service design, experience design, brand communication, product design.

EXPLORATION & DIVE DEEP
Communicate, interpret, understand more deeply with researchers who specialize in design thinking

Quantitative Research

Quantitative research and massive data analytics can help businesses in many ways. whether categorizing customer groups, engaging behavior, the position of the brand and other players in the market, Using forecast data for investment decisions, etc.

MEASUREMENT & DATA ANALYTICS
Create a research plan, analyze and manage data with data science experts.
  • Online Questionnaire & Survey
  • Customize Platform for Business Analytics
  • Data Analytics
  • Data Strategy
  • Data Story-telling

Let's look at research methods for different projects.

Design a research plan by using more than one approach depending on your project’s objectives and business goals.

Product Development

Business Development

Service Development

Brand Development

Project
Process

1

Project consult

  • Project Brief
  • Objective
  • Duration
  • Budget
  • Project planning

2

Project Preparation

  • Literature Research
  • Research Questions
  • Research Tools
  • Other Data Resources

3

Research & Analysis

  • Data Collection Process
  • Organized Data
  • Analysis & Synthetic
  • Research and Recommendation Report

4

Presentation

  • Research Presentation
  • Recommended guidelines for project goals
  • Insights Implementation Workshop
  • Co-creation Workshop

5

Deliver

  • Service Payment
  • Deliver Report Files
  • Project Consultation and the use of research data
  • Deliver Hard Copy Report
Start Project Planning