Penfill

Brand Research

Capturing customer insights,
Connect your brand to the world.

What we do in Brand Research

Brand research assists in the creation, management, strategic and strengthening of brands. This research can capture customer mindset-all their thoughts, feelings, perceptions, images, beliefs, and attitudes toward different brands.

Brand research insights help find a solid brand positioning, brand image, brand value, and figure out how to connect your brand to the world.

Brand Health Check

Brand Awareness

Brand Perception

Brand Association

Competitor Analysis

Share of Voice

Sentiment & Satisfaction

Voice of Customer

Billboard Aฺdvertising and brand awareness
Brand shop display
Brand recognition Testing
personal care product brand testing
Customer view
Social media customer voice
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Brand Research's Benefits

  • Brand Direction
  • Increasing Brand Value
  • Better Engagement
  • Retain Brand Loyalty
  • Effective Communication
  • Improve Brand Awareness
  • Consistency in Brand Image
Inside the report

what Brand research can deliver

Brand Health Check
  • Brand Valuation Score
  • Measuring Share of Voice
Competitor Analysis
  • Brand Strategic
  • Brand Positioning
  • Brand Personality and Character
  • Brand Communication
Customer Insights
  • Demographic and Lifestyle
  • Brand Awareness
  • Customer Attitude and Perception towards Brand
  • Customer Satisfaction & Loyalty
  • Customer Engagement
  • Customer Behavior
  • Voice of Customers
  • Pain points
  • Needs and Unmet Needs
  • Concept Scenario Preference
Recommendation & Opportunity
  • Answer what Customer Needs
  • Brand Values
  • Brand Image
  • Segmentation, Targeting, and Positioning
  • Brand Communication Directions
  • Brand Strategies Guideline
  • Business Opportunities

*The result of research report and recommendation depends on project purposes.

Get to Know How it Done

More About Research & Data Analytics

Customised solutions: We can design a research plan by using more than one approach depending on your project’s objectives and business goals.

User Research

  • Customer Analysis
  • User Needs & Unmet Needs
  • User Behaviors, Experiences, and Pain point
  • Customer Journey
  • Customer Segmentation
  • Customer Engagement
  • User Testing

Data Analytics

  • Data Strategy
  • Business Analysis
  • Business Optimization Solutions
  • Root Cause Analysis

Market Research

  • Industry Analysis
  • Business Analysis
  • Trend Analysis
  • Competitor Analysis
  • Business Optimization Solutions

Design Research

  • Innovative user-centered solutions
  • Concept Testing
  • Design Development
  • Co-Creation Workshop
  • Visualizations of the stakeholder ecosystems