User Research

Deeper understanding users,
A greater product development.

What we do in
User Research

In user research, we focus on target user to deep understand user behaviors, needs, thoughts and feelings through observation, in-depth interview, user test, analysis and etc.

This research will reveal the interaction and reaction with products, how user actually use your products, what should to be fix, and how to make it better. Moreover, the research can help you identify who your customers are and how to serve their needs.

User Needs & Unmet Needs

User Behaviors

User Experiences

User Testing

Customer Journey

Customer Segmentation

Users/Customers' Pain point

Observe users through how they use/interact in real life.

User Research's Benefits

Inside the report

what User research can deliver

User Insights
Recommendation & Opportunity

*The result of research report and recommendation depends on project purposes.

More About Research & Data Analytics

Customized solutions: We can design a research plan by using more than one approach depending on your project’s objectives and business goals.

  • Industry Analysis
  • Business Analysis
  • Trend Analysis
  • Competitor Analysis
  • Business Optimization Solutions
  • Data Strategy
  • Business Analysis
  • Business Optimization Solutions
  • Root Cause Analysis
  • Brand Measurement
  • Brand Analysis
  • Brand Health Check
  • Brand Strategy
  • Branding Guide
  • Corporate Identity Design
  • Brand Communication Direction
  • Innovative user-centered solutions
  • Concept Testing
  • Design Development
  • Co-Creation Workshop
  • Visualizations of the stakeholder ecosystems